(3-0) 3 Cr. Hrs.
Currently no sections of this class being offered.
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In this course you will learn an integrated analytical approach to the marketing process and essential economic principles as they apply to the marketing process. You will also be introduced to the relationships of marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotion and pricing.
(A requirement that must be completed before taking this course.)
Upon successful completion of the course, the student should be able to: