(3-0) 3 Cr. Hrs.
Currently no sections of this class being offered.
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In this course, rather than analyzing another company's marketing plan, you will develop your own original marketing plan for an approved company. Students will conduct marketing research, develop marketing objectives, identify target markets and segments, analyze the product mix and lines strategies, evaluate service quality, develop pricing strategies, create appropriate traditional and non-traditional promotional methods and research potential suppliers.
(A requirement that must be completed before taking this course.)
Upon successful completion of the course, the student should be able to: