BUS 426

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Credit Hours

Section Start Dates

Currently no sections of this class being offered.

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Course Description


(A requirement that must be completed before taking this course.)

Course Competencies

Upon successful completion of the course, the student should be able to:

  • Develop an original marketing plan for an approved company.
  • Analyze the business environment and complete a SWOT analysis.
  • Develop three marketing objectives with methods for their implementation.
  • Assess marketing research using demographic, geographic and/or psychographic tools.
  • Identify target markets and segments for this original marketing plan.
  • Analyze product mix and product lines.
  • Evaluate service quality using industry tools or standards.
  • Develop pricing strategies appropriate for this plan.
  • Create appropriate traditional and non-traditional promotional tools.
  • Compare advantages and disadvantages of potential or current suppliers.
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