Marketing Department
About Us
The purpose of the Marketing Department is to create and maintain an image of the college which supports enrollment goals and engenders goodwill. The department does this by:
- Providing departments throughout campus with editorial, graphic design, production, and project coordination support;
- Planning and implementing marketing communications campaigns that are coordinated across departments and aligned with institutional aspirations;
- Fostering a mutually beneficial relationship between the college and the news media;
- Facilitating the sharing of campus news and relevant information among members of the campus community;
- Maintaining standards for college communications and for the college’s visual identity.
Working With Us
To request information about the department’s services or to initiate a project with the department, contact our Marketing Associate at 734-462-4417 or eanchor@schoolcraft.edu. The Marketing Associate maintains the department’s project database and schedules appointments with the office’s management, writing, and graphic design staff. Many projects can be completed using the phone and e-mail and will not require a meeting between you and department staff. Some projects will require one or more meetings, and the Marketing Associate can schedule those for you.
You might also find the pre-project questionnaire and the project request form useful when initiating a project. The best approach is to complete the questionnaire and the form prior to contacting the Marketing Associate or requesting assistance from the department.