Marketing Department

Visual Identity Guidelines

Typography

The college identity is designed to stand on its own within a broad variety of design styles. Therefore, especially with printed pieces, there are no restrictions on the typefaces that may be used in conjunction with the artwork provided. However, the artwork itself should use only the standard faces, and those pieces that are part of the core college identity (i.e. stationery, vehicles) should also be restricted to the standard faces.

The main typeface is Lucida Fax Demibold.
The secondary typeface is Avenir Light Standard.